Adhere to grab the high-end projector market strategy of Sony 09 – Sony – Education Industry
Adhere to grab the high-end projector market strategy of Sony in 2009 about
As the industry leader, Sony reputation for cutting-edge technology and excellent quality of the industry leading into 2009 is more focus grab early in the Beijing-Shanghai and other cities have held high-profile “thin admiration & # 8226; pro-carry “as the theme of the 2009 conference new projection, but also for education and business areas of the two mainstream launch five new projection series?? VPL-ES7, VPL-EX7, VPL-EX70 and VPL-CX131, VPL -CX161, etc..
Sony has always been concerned about the projection of the education development of the industry, and education customers / government / enterprises with different needs of users in-depth interpretation, to understand the functions of projector users to refine and use of performance such as the manufacturer has higher requirements. The new VPL-CX131/CX161 that is the main market for this part of the specially designed, but also and won the “2008 Outstanding Product education industry” title.
In March, Sony has persistent efforts tailored for business users a variety of new projection?? VPL-MX20/25, and VPL-DX10/11/15, listed before, and VPL-ES7, VPL-EX7, VPL- EX70, they are not only applied the Sony innovative technology and industrial design, also with an amazing set of powerful features. This also reflects the business market, Sony’s determination to vigorously open up their trade upon listing is also caused quite a stir.
56 months, Sony is still in Beijing Shanghai and Shenzhen and other cities organized “Sony high-definition panoramic life?? Sony HD Theater Appreciation Tour” launched the new VPL-VW85 and VPL-HW15 two new products, also received domestic consumers to take part in high-definition and wide recognition.
8 29 26 consecutive days, the Beijing International Radio, Film and Television Equipment Exhibition (BIRTV) at the International Exhibition Centre, Sony also showed participants a variety of users for high-end projection engineering industry solutions This level among them Sony 4K resolution projects equipped with projection, it also works for BenQ machine made famous.
With these new projectors, Sony projectors are the industry to demonstrate a strong functional design, innovation and accurate market positioning, which Sony also launched a new round of market competition. Through these new projectors, we can find Sony 2009 projector products and some unique marketing strategies.
Business, education, family grab Sony’s commitment to market segments
Few years ago, Sony has been in business and home projection market, such as maintaining good momentum of development. With the projection market, its maturity, very rich product line, Sony also began working in the Olympic year projection market, the domestic segment. In order to better meet the projection needs of users, Sony of course, hoping to seek product differentiation. Through innovative design and positioning, Sony 2009 projector further highlight individual products, and is committed to the further breakdown of domestic projection market, in order to further tap the potential market demand projection.
Business projector market has always been Sony’s high hopes, Sony also has maintained the market lead. In 2009, Sony still want to continue to expand market leadership in the business, and deployed to replace the business market VPL-MX20/25 classic VPL-CX21. With sophisticated design and powerful functionality, Sony has these two new products expected to be new business leads business development of a model projection. In addition, VPL-ES7 and VPL-EX7 is mainly located in small and medium enterprise customers to design, they also take into account the home entertainment market, cafes, bars, KTV entertainment market superior projection users.
In the traditional field of education, Sony already has a full range of education projection products, and fully locked universities, education and government businesses. This also reflects the Sony aims to provide education and industry, more comprehensive solution (including VPL-CX135/165 network projection function), and strengthen education in traditional and emerging user lock to further enhance the Sony projector in education market competitiveness.
In high-definition home projector side, Sony’s full HD projectors have applied a powerful BRAVIAENGINE video engine, the product of the dynamic contrast ratio has also been further enhanced this high-end full HD users, and there is indeed good news; projectors, the Sony is committed to promoting the character of the industrial design and high-end solutions to 2K, 4K resolution, develop the domestic construction industry market.
Whole in 2009, Sony has been working to meet the changing market environment and a wider variety of user needs, and to continue to increase over 2500/3000 lumens of products and capital into the market. More importantly, Sony has full use of its innovative R & D capabilities, constantly enriching the product line of projectors on the market, but also for business, education, family and other areas provide the innovative edge of the Sony projectors to allow more consumers to benefit from. Sony projector to achieve localization
improve service quality Along, Sony is the leader in projection technology. Through constant research and development, accurate market positioning, the variety of sales expansion and reasonable control of Sony in 2009 also launched many innovative hard copy to the projection. In addition, Sony also committed to achieving the projected product localization strategy, and continue to provide manufacturing, sales and after-sales service such as localization of a full set of operating systems. This not only enables more efficient sales, marketing, manufacturing and services, but also better to save Sony projection of production costs to further enhance the competitiveness of products and brands.
Alone were not enough, Sony has also stepped up in 2009 to further enhance the service quality of the projection. In order to better support customers and improve customer satisfaction projectors, Sony projectors professional customer service hotline is also a comprehensive upgrade to 400 hotline.
Now, Sony projectors from the 44 after-sales service network of professional services have been expanded to 79 centers, which can better meet the Sony projector in more areas of coverage requirements. It is worth mentioning that Sony has for the provision of different types of projectors corresponding to the different maintenance strategies, and introduced a large number of paid on-site maintenance services and home services, this is a number of Sony’s innovative new business model. I believe with strong technical and service support system, Sony projector will also be able to provide strong support for domestic users.
Continue to maintain our edge to meet the diverse needs of the Sony Business Projectors
Business projection in March of this year at the show, Sony announced, including VPL-MX20/25, VPL-DX10/11/15 and VPL
